Coinbase Global Inc. (NASDAQ:COIN) faced setbacks in its early days, so Brian Armstrong did what most startup founders are advised to do— talk to customers to improve their product.

Coinbase Stumbled Early On

Appearing on “The Tim Ferriss Show” podcast from Oct. 11, 2022, Armstrong recalled the time when Coinbase lost traction and went “flat” after the initial launch hype in 2012.

Armstrong was enrolled in the Y Combinator startup incubator program at the time, where he learned the value of regularly collecting user feedback to refine the product.

Starup founders have regularly emphasized that by launching, talking to customers, and iterating, one can actually find a product…

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