Dairy Queen is partnering with local nonfungible token project Weirdo Ghost Gang (WGG) to create a pop-up NFT store in Chengdu, China.

According to a press release seen by Cointelegraph, the “Ice and Snow Season” themed pop-up store is scheduled to run from Nov. 15 to Dec. 31 and will feature a variety of co-branded merchandise, such as a Dairy Queen-WGG themed ice cream. In addition, WGG NFT holders will receive exclusive perks as part of the joint venture. The project has a large following among users in the Asia-Pacific region.

The Chunxi Road in Chengdu where the Dairy Queen-WGG NFT store will open. (Source: Wikipedia)

“Beyond merely showcasing Dairy Queen’s ongoing efforts in…

Read more on Cointelegraph