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Fold Holdings has partnered with Blackhawk Network to launch the Fold Bitcoin Gift Card, making it easier for everyday Americans to access and gift bitcoin. This move brings bitcoin into the mainstream by offering it in a familiar, easy-to-use format. The gift card is now available online, with more retailers joining soon, and in-store options expected later this year.
The expansion allows users to purchase bitcoin through one of the largest retail networks in the U.S. Fold is leveraging BHN’s 400,000+ retail and digital touchpoints to distribute the card widely. Fold CEO Will Reeves said the goal is to make bitcoin as accessible as traditional gift cards, helping drive adoption by meeting consumers where they already shop and spend.
Launched in May 2025, the Fold Bitcoin Gift Card can be redeemed through the Fold App without the need for a crypto wallet or technical knowledge. This marks a major step forward in integrating bitcoin into everyday commerce and giving more people an easy entry point into digital assets.
